Sierra

This popular off-price retailer of active and outside brands, recently opened its first location in the Western New York market. The store is located at 1501 Niagra Falls Blvd, Amherst, NY.

At Sierra you can find a wide array of apparel, footwear and gear at lower prices, and it is a one-stop-shop for the entire family, including everyday essentials, home decor, camping gear and more.